Everyone has a different interpretation of what’s ‘too hot’. However, it is generally considered that anything above 21°C is when most people start to feel uncomfortable with the indoor temperature.

As a business, if you are unable to maintain an ambient temperature for your customers, this can soon impact the customer experience.

In recent years especially, the UK has experienced record heat waves which have made our shores feel more like the tropics.

While we might all look forward to warmer weather, there comes a point when heat becomes too warm. Depending on the building features, plus the number of people in the room, that sweltering heat can arrive sooner than you think.

Lee Jackson Air Conditioning is a leading installer of air conditioning for commercial businesses in the wider Nottinghamshire area.

In today’s post, we want to focus on some of the top ways that a cooler, air-conditioned climate can enhance the customer experience.

Improves the venue atmosphere

Commercial premises often include the likes of cafes, pubs, restaurants, retail stores, hotels, healthcare facilities or leisure facilities.

While there’s lots of variety here, something that remains consistent with any commercial venue is that when the heat levels cannot be controlled, it soon becomes uncomfortable.

Don’t forget that cooler temperatures can have a positive impact on employees too. After all, if they are overheated, this can impact productivity, concentration and overall job satisfaction.

While the HSE doesn’t state a maximum temperature that is unsafe to work in, employers do have a duty to maintain a comfortable temperature in the workplace.

Encourages customers to stay longer

If your business relies on customers visiting your commercial premises in person, then it’s imperative that they aren’t put off from hanging around, including because it’s too hot inside.

Our natural inclination is to head outside if it’s too hot inside. In contrast, if patrons find relief from warm temperatures outside with a refreshing breeze inside, this can also work to attract and retain customers.

Since you can carefully control the temperature with air conditioning, you can ensure it never reaches those stifling and uncomfortable temperatures.

Is mindful of those with heat intolerance

There is a reason why extremely warm temperatures feel uncomfortable on our bodies and that’s because it can increase the chances of various heat-related ailments, including dizziness, dehydration and fainting.

Children and the elderly are most likely to have heat intolerance. However, if customers have any medical issues, this can also make them more sensitive to higher temperatures.

Furthermore, if pets are allowed in your venue then they also might struggle in the heat if they are unable to cool down.

Given that air conditioning is a simple yet highly effective way of keeping a venue cool, it can make a world of difference for those who cannot tolerate the heat.

Boosts the likelihood of return visits and positive online reviews

If a venue doesn’t have air conditioning and it’s also too warm, it would be a shame to lose customers based on negative reviews which happen as a result. Given these reviews are public, it could also put off future customers from visiting.

It’s clear that cool and comfortable temperatures lead to better customer experiences. For any business wanting to maintain a good reputation through positive online reviews, air conditioned spaces, especially during warmer months can be a huge help.

Enquire about commercial air conditioning in Nottingham

Is it time your commercial venue swapped uncomfortable heat for a cool and calm breeze?

Lee Jackson Air Conditioning is based in Nottingham, serving the wider East Midlands area of the UK.

Our commercial air conditioning specialists can offer tailored advice based on your building. Specifically, which areas would benefit most from air conditioning and also the types of air conditioning systems that would be most suitable.

To find out more, please let us know about your air conditioning needs by filling out our contact form.

Or, give us a call on 0800 949 9070.